Ray Adams, owner of Ray's Pizza, thought his 225 five-star reviews and regulars would pack his pizza shop for the World Cup.
But sales stayed flat.
A new customer told him, “I asked Siri for ‘gluten-free pizza near Mercedes-Benz Stadium,’ but your shop didn’t show.”
His old, slow, “Not Secure” site lacked schema, making him invisible to Google's AI and voice assistants.
After a quick Office Clones upgrade, mobile-first, schema, SSL, World Cup-ready menu, Ray’s business reappeared in Siri’s top picks.